Honor Forward Brings First Hydroponic Wall to Retail Space in Memphis, TN

When shoppers step into Wolfchase Mall this fall, they’ll experience something no other retail center in Memphis has ever offered: a living, thriving hydroponic wall that grows fresh produce right inside a storefront. This innovative feature is part of Honor Forward, a community-driven initiative created to empower veterans, support small businesses, and provide healthier food access to families across the city.

More than just a striking visual display, the Honor Forward Hydroponic Wall Wolfchase Memphis TN is a working farm in miniature — a symbol of resilience, sustainability, and community collaboration. It represents the next chapter for an organization that has already been making waves through its urban therapy farm, Jungle Orchid, and its nonprofit arm, Rejuvenescence.

A First for Memphis: Farming Meets Retail

Hydroponics, the method of growing plants without soil, has become an exciting frontier in agriculture. By delivering nutrients directly to plants through water systems, growers can produce more food in smaller spaces with fewer resources. Bringing that innovation into a shopping mall is groundbreaking for the city.

Honor Forward is the first in Memphis to integrate hydroponics into a retail environment. Located in Wolfchase Mall, the hydroponic wall will not only grow greens and herbs but also provide an interactive learning experience for shoppers. Customers can see how sustainable agriculture works in real time, ask questions, and even purchase produce harvested directly from the wall.

Tied to a Bigger Mission

The hydroponic wall is more than a farming experiment — it’s part of a bigger plan. Honor Forward was founded to empower veterans and create a sustainable support system through housing, training, and entrepreneurship.

Veterans will be trained to maintain the hydroponic system, gaining hands-on agricultural skills that can lead to long-term career opportunities. Small businesses will benefit from the steady flow of fresh ingredients and the increased foot traffic drawn by this unique feature. Families visiting the mall will be exposed to healthier food choices, and community members can participate in educational workshops hosted on-site.

By connecting agriculture to retail in such a visible way, Honor Forward turns Wolfchase Mall into a hub for innovation, healing, and growth.

The Urban Therapy Farm Connection

The hydroponic wall at Wolfchase builds on the success of Jungle Orchid, the urban therapy farm that serves as Honor Forward’s agricultural backbone. Located in Memphis, Jungle Orchid is more than just a farm — it’s a space where food, therapy, and community intersect.

The farm grows a variety of fruits, vegetables, herbs, and mushrooms while also offering transitional employment for veterans. Proceeds from Jungle Orchid’s products, including the Honor & Honey line of jams and infused honey, go directly back into programs that serve local families and veterans.

By extending this concept into Wolfchase Mall, Honor Forward is taking the spirit of the urban therapy farm and making it visible to thousands of shoppers each week.

Why It Matters for Memphis

The Honor Forward Hydroponic Wall Wolfchase Memphis TN is more than just a local attraction — it’s a statement about the city’s future. Memphis has long faced challenges with food insecurity, access to fresh produce, and veteran unemployment. This project directly addresses those needs:

• Food Security: The hydroponic wall produces fresh greens and herbs year-round, creating a reliable supply of healthy food.

• Veteran Empowerment: By training veterans to manage the wall, Honor Forward provides real job skills in agriculture and sustainability.

• Community Education: Workshops and demonstrations will teach families about nutrition, urban farming, and the power of hydroponics.

• Economic Growth: Vendor booths inside Honor Forward give small businesses affordable space to sell their products in a high-traffic mall environment.

A Model for the Future

What Honor Forward is doing in Memphis has the potential to inspire cities across the country. By blending retail, agriculture, and community impact, they’ve created a model that is both sustainable and scalable. Other malls and community hubs can look to Wolfchase as proof that farming can exist anywhere — even inside a shopping center.

This innovative project also shines a light on the importance of veterans in community development. By positioning veterans as leaders in sustainability and entrepreneurship, Honor Forward is redefining what post-service life can look like: not just survival, but thriving.

Visit the Hydroponic Wall at Wolfchase

The official Grand Opening of Honor Forward is set for Veterans Day, November 11, 2025. Visitors to Wolfchase Mall will have the chance to see the hydroponic wall in action, meet the vendors, and celebrate the veterans who are powering this project forward.

For Memphis residents, this will be more than a shopping trip — it will be an opportunity to connect with the city’s first-ever retail-based hydroponic farm, support local businesses, and be part of a community-led movement to honor veterans and feed families.

Final Word

The launch of the Honor Forward Hydroponic Wall Wolfchase Memphis TN is a milestone for the city. It’s proof that agriculture, retail, and community can come together in powerful ways. Rooted in the work of an urban therapy farm, fueled by the resilience of veterans, and designed to serve Memphis families, Honor Forward is more than a storefront. It’s a vision for a healthier, stronger, and more connected community.